Paid Media Budget Planner for Charities

A free tool to pressure-test your charity's paid media budget against the M+R UK benchmarks. See what's working, what to shift, and why.

Free tool · M+R UK & Ireland Benchmarks

Is your paid media budget in the right place?

Tell us your goal and how you're planning to split your paid budget. We'll pressure-test it against the M+R & Rally 2025 UK & Ireland Benchmarks and give you a straight diagnosis — what's working, what to shift, and why.

STEP 01

What's the primary goal?

Pick the single outcome this budget is mainly there to drive.

STEP 02

How big is your online fundraising?

So we compare you to the right benchmark. The M+R split is drawn at £3m annual online revenue.

STEP 03

Which channels are in the plan?

Select everything you're thinking of using. We treat branded and non-branded search separately — they do very different jobs.

STEP 05

Which audiences will you target?

Select all that apply. This tells us how much of your plan is warm (converting demand) vs cold (creating it).

Answer steps 1–5 to run.