DIGITAL & FUNDRAISING STRATEGY
Most fundraising strategies fail on the shelf, not the drawing board. We build data-led audits, growth strategies and 12-month roadmaps your team can actually put to work — grounded in your audiences, your barriers and your numbers.
Services within Fundraising Strategy
Fundraising & digital audits
A clear read on what’s working, what’s leaking and where the quick wins are — combining channel data, supporter journeys, donation experience and sector benchmarking to show how performance compares.
Fundraising growth strategy
We size the opportunities and back the few that will move the numbers most, so effort and budget go where they can drive sustainable income growth.
Income diversification
Plan how to reduce over-reliance on a small set of channels, audiences or asks — testing new platforms, propositions and journeys without expecting every new route to prove instant direct ROI.
Supporter journeys & retention
Design the journeys that turn one-off donors into committed supporters: welcome, stewardship, upgrades, regular giving conversion and lapse prevention that protect lifetime value.
Testing & optimisation
A practical framework to test, learn and sharpen against your KPIs — so campaigns keep improving, budget moves with evidence and the strategy stays useful after launch.
How we work
A fundraising roadmap that drives action.
Good fundraising strategy does not sit on a shelf. We map how to move people from first attention to first gift, repeat giving and long-term value — with a clear role for every stage.
Fundraising strategy in action
Fundraising strategy that moves from diagnosis to growth.
The best fundraising strategies do more than identify problems. They show where income is leaking, where future growth can come from, and what teams should do next — with clear priorities, credible evidence and a roadmap people can act on.
War Child
Future-proofing the funding model for War Child
We helped War Child assess exposure in a contracting institutional funding landscape and build a more diversified, resilient funding strategy for future growth.
- Assessed institutional funding exposure and concentration risk
- Scored 30+ donor markets to identify realistic growth opportunities
- Built a phased diversification strategy across funding routes
Crohn’s & Colitis UK
Helping Crohn’s & Colitis diversify with a digital fundraising audit and strategic roadmap
We audited digital fundraising performance and shaped a 12-month roadmap to protect income, diversify growth and give individual giving a clearer seat at the table.
- Ran a rapid digital fundraising audit across channels and journeys
- Identified 50+ growth actions sequenced across a 12-month roadmap
- Prioritised retention, re-engagement, search and conversion opportunities
