Signal → Strategy → Action
Insights
Practical thinking for people trying to understand their audiences and grow. What's worked, what hasn't, and what to do about it.
The fundraiser's AI prompt library: smarter prompts for charities and nonprofits
A strategic library of AI prompts for fundraisers — for audience insight, donor journeys, testing, cases for support and board reporting. Built for charities and nonprofits.
Decoding the 2025 M+R Benchmarks: the UK and Ireland edition
Our breakdown of the latest M+R & Rally UK & Ireland Benchmarks: regular giving now at 48% of online revenue, email earning less, and where the real growth is hiding.
Decoding the 2024 M&R Digital Benchmarks
From the rise of connected TV and SMS fundraising to falling trends for Meta and email fundraising.
Are you making your donors feel good?
So many charities feel guilty about fundraising. As a result, they overlook the primal philanthropy that lives in all of us and fail to give donors the tools they crave to feel good.
Digital fundraising tips for small charities and nonprofits
This year's M&R benchmarks showed we could learn a thing or two from the agility and authenticity of smaller nonprofits.
6 trends from the 2023 M&R benchmarks report, to boost any digital fundraising strategy
A roundup of key insights, and what it means for charities right now.
The diversification dilemma: is it time to shake up your digital strategy?
Why nonprofits need to change how they view ROI if they want to keep up with and convert the donors of tomorrow.