DIGITAL & FUNDRAISING STRATEGY

We build data-led strategies, from digital fundraising audits to growth strategies and 12-month roadmaps.

Our work usually follows these four steps:

  1. Define success and KPIs with you, gathering data and insights to understand benchmarks, audiences, and barriers.

  2. Prioritise the opportunities that will drive the strongest outcomes.

  3. Shape a practical activation plan that shows how to segment and nurture audiences from awareness to action, with clear outcomes at each stage.

  4. Set a clear measurement framework to test, learn, and evolve against defined outcomes.

The output is a roadmap teams align around and one that drives action, not a strategy that sits on a shelf.

Work With Us
Insights
The fundraiser's AI prompt library: smarter prompts for charities and nonprofits
The fundraiser's AI prompt library: smarter prompts for charities and nonprofits

A strategic library of AI prompts for fundraisers — for audience insight, donor journeys, testing, cases for support and board reporting. Built for charities and nonprofits.

Decoding the 2025 M+R Benchmarks: the UK and Ireland edition
Decoding the 2025 M+R Benchmarks: the UK and Ireland edition

Our breakdown of the latest M+R & Rally UK & Ireland Benchmarks: regular giving now at 48% of online revenue, email earning less, and where the real growth is hiding.

Decoding the 2024 M&R Digital Benchmarks
Decoding the 2024 M&R Digital Benchmarks

From the rise of connected TV and SMS fundraising to falling trends for Meta and email fundraising.

Are you making your donors feel good?
Are you making your donors feel good?

So many charities feel guilty about fundraising. As a result, they overlook the primal philanthropy that lives in all of us and fail to give donors the tools they crave to feel good.

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