Reece Jackson

March 2022-Present

Shaping a digital fundraising operation during a period of restructure

Managing a team of four individual giving specialists and interim managing a team of campaign and audience strategists.

Driving digital revenue across channels (eg. paid social, email, SMS, broadcast), creating attribution strategies and testing frameworks.

Leading the charity’s winter appeal, in partnership with Independent and Evening Standard, which raised £1.7M+ during end-of-year.

Creating and delivering digital components of a cross-organisational Red Nose Day strategy, which prioritized income-driving activity.

Having the final say on fundraising messaging and digital activities.
Planning & managing six-figure budgets.

Presenting regularly to the Board & Financial Committee.

January 2022 - March 2022

Leading global growth hacking and project work for clients and heavily contributing to new business generation, through RFP responses & pitches.

January 2020 - January 2022

Leading digital strategy for UNHCR Global for which I also oversaw multilingual paid media test and learn donor acquisition strategies in Belgium, LATAM, Greece and Denmark.

Shaping the global advocacy strategy for WaterAid, through market research, stakeholder interviews and insight frameworks.

Helping brands such as Tesco understand channel performance and audiences, through a programme of proactive social listening insight.

Defining market ranking methodologies to inform expansion and rolling out testing fameworks for organizations like UNICEF.

July 2019 - January 2020

Shaping Buzzfeed’s membership offering through audience insight.

Auditing audience segmentation & and recommending to UNICEF UK an insight-driven test and learn approach to mass mobilisation.

Helping brands understand and adapt to audience insight iteratively, via social listening & syndicated market research methodologies.

Developing a transformative approach to insight generation that informed new business across the agency, leading to account wins.

April 2019 - June 2019

Managing a team of eight analysts, translators and data scientists

Project managing the delivery of develop quarterly reports for the UK government on sensitive issues.

Developing data analysis frameworks and translating social insight into tangible research

Overseeing complex data and synthesis process, ensuring compliance throughout.

January 2019 - April 2019

Responding to RFPs and pitching for new contracts, helping to secure £1.5M+ in business for the agency and diversified revenue streams

Developing frameworks for detecting misinformation, presenting best practises to government departments to upskill civil servants

Creating audience-driven strategies for organisations such as UNICEF

Shaping audience growth and paid media strategy for the International Rescue Committee, including their multi-year strategy to expand their operation into new markets and new audiences.

Line managing one Content Strategist.

June 2017 - January 2019

Planning, implementing & analysing test and learn paid media campaigns for clients including Movember and Google

Building reporting dashboards to feed through real-time data.

Introducing social listening as a service across the agency, leading to a growth in research outputs for clients such as Lloyds Bank

Setting and measuring against data-driven KPIs, which demonstrated performance achievements and quantitative attitudinal shifts.

December 2016 - June 2017

Leading global insight projects to inform campaign strategies

Developed a real-time rapid response unit for government clients, which included a 24:7 insight-driven on-call function

Managing the agency’s insight tools such as Brandwatch, Audiense and Affinio - training up strategists across countries to use them

Responding to RFPs to secure international multilingual accounts.

May 2016 - December 2016

Producing complex audience segmentation insights, using various tools, to guide international governments on sensitive issues.

Defining innovative campaign targeting for paid media campaigns, based on real-time audience insight and social listening data.

December 2015 - May 2016

Providing digital account management and consultancy to 10+ clients and managing concurrent digital campaigns across them.

Training grassroots organizations in digital communications to build long-term capacity and strategic practises

Developing & launching cross-format content streams

Generating long-term editorial calendars, briefing content producers & ultimately signing-off deliverables in partnership with clients.

February 2014 - November 2015

Leading the product development of an AI bot, which increased self-service customer resolutions by 600%

Consulting on a website rebrand and rollout, driven by Google Analytics data and focus group research

Implementing a Live Chat service across the organisation to increase the efficacy of customer service response

August 2014 - November 2015

Developing content strategies for clients such as Cranfield School of Management, Notting Hill Housing Association and Willmott Dixon

Transforming academic leadership theory into accessible content that generated high-value leads for an executive education program

Measuring and reporting on campaign performance and conversions

September 2013 - February 2014

Maintaining websites and quarterly digital campaign content for 200 local Toyota dealership franchises across the UK

Stewarding thousands of localized assets, in a high-pressured environment, from display banners to showroom posters

Training the dealership network in the Drupal CMS and enforcing editorial guidelines on behalf of Toyota UK in all digital content